Todd Keefe
Founder/Principal
With more than 20 years of experience in the high-tech PR industry, Todd is considered by many to be one of the industry’s best writers, and a valuable collaborator to branding and messaging exercises. With a Master’s degree in communications, and a Bachelor’s in Information Systems, Todd brings an analytical approach, journalistic writing style, and extensive industry research to FIR’s clients.
Todd is the former director of worldwide communications for IONA Technologies, a Dublin-based provider of application integration technology. Prior to IONA, Todd ran the product PR efforts for Rational Software Corporation (an IBM company). He has accumulated years of agency experience with Lois Paul & Partners, working with start-ups, and industry leaders such as Lotus and Sybase. Throughout his career, Todd has managed PR agencies in the US, UK, France and Germany, and Todd has served as a mentor to dozens of PR and marketing professionals.
As FIR’s lead writer, Todd helps clients effectively position their corporate, product, partner and customer initiatives. His press releases, customer case studies, product brochure content, bylined articles, and Q&A/opinion pieces provide the foundation for FIR’s outreach campaigns.
Anna Byun
Creative Director
Anna Byun is a Print & Web Designer with a clean, contemporary style, and an eye for detail. With over 20 years of experience working within corporate marketing and advertising agency settings, she utilizes her talent, computer skills, marketing experience and fine arts background to approach every design project with a unique creative vision.
Anna graduated with a degree in fine arts from Wellesley College and then moved on to take post-graduate courses at the Rhode Island School of Design, Anna began her career in corporate marketing, then went on to become the lead designer at a NH-based advertising agency where she conceptualized, designed, and produced a variety of print and website/multimedia deliverables. Recent projects include website design, corporate identity, data sheets, brochures, advertising, direct mail pieces and trade show graphics, for high-tech, financial, business-to-business, and consumer marketing clients.
As Creative Director, Anna helps FIR’s clients communicate with their target audiences through visual mediums. She draws upon her marketing experience and analytic skills to develop a solid understanding of FIR’s clients’ target markets, and creates designs that “speak” directly to these audiences. She consistently delivers innovative, creative visual solutions that address marketing communication challenges.