Finding Media Contacts Interested
in Your Company:

FIR can help you identify a variety of media contacts

in various market segments:

• IT Press
• Industry Analysts
• Vertical Press
• Business Press - Major Media

Once identified, FIR can help establish relationships with appropriate media contacts to ensure that they know who you are, what you do, and why you’re different than your competition.

Finding Prospects and New Customers:

By analyzing your current customer base, FIR can help you find new prospects that share the same characteristics as your best customers. FIR’s lead generation and prospect identification services include:

• Market & Prospect Universe Definition
• Client List Analysis & “Best Prospect” Modeling
• Prospect List / Data Acquisition Advisory, from sources including Hoovers, D&B, InfoUSA, industry publications and other sources
• Sales Process Advisory
• Conversion Rate and ROI Analysis

 

Identifying your audience is the first step in creating an effective marketing communications program.
Once you find the right audience, the next steps are to:

Sharpen your messages, to tell a clear, concise story ›
Get the word out through a variety of marketing and public relations channels ›