› Todd Keefe
› Ally Forbes
› Isabelle Jourdain
› Bill Kelly
› Anna Byun
Todd Keefe
With more than 18 years of experience in the high-tech PR industry, Todd is considered by many to be one of the industry’s most prolific writers, and a valuable collaborator to branding and messaging exercises. With a Master’s degree in communications, and a Bachelor’s degree in Information Systems, Todd brings an analytical approach, journalistic writing style, and extensive industry research to FIR’s clients.
Todd is the former director of worldwide communications for IONA Technologies, a Dublin-based provider of enterprise application integration technology. Prior to IONA, Todd ran the product PR efforts for Rational Software Corporation (an IBM company). He has accumulated years of agency experience with Lois Paul & Partners, working with start-ups, and industry giants such as Lotus and Sybase, and he’s also worked extensively with companies in the systems management space (Marimba), and in the networked- storage market (EqualLogic.) Throughout Todd’s career, he has managed PR agencies in the US, UK, France and Germany, and Todd has served as mentor to dozens of PR and marketing professionals.
As FIR’s lead writer, Todd helps clients effectively position their corporate, product, partner and customer initiatives. His press releases, customer case studies, product brochure content, bylined articles, and Q&A/opinion pieces provide the fodder for FIR’s productive outreach programs.
FIR brings a creative and unique “division of labor” to its clients. Although we’re generalists, and “jacks-of-all-trades”, we focus on what each person does best. FIR’s highly productive resources author, design, and pitch story ideas and content in a manner that best-serves the media, and reaches customers and prospects directly.
↑ Top
Ally Forbes
With over eight years of promotional, marketing and public relations experience, Ally maintains numerous relationships with reporters and analysts-and she leverages these relationships to schedule media tours, and manage face-to-face briefings for FIR’s clients. Ally conducts extensive industry research and competitive analysis, which is used to create rapid response programs, and thought-leadership campaigns. Ally also manages the Speakers Bureau and Industry Award campaigns that are used extensively by FIR’s clients.
↑ Top
Isabelle Jourdain
Isabelle has 20 years experience of marketing communications within the high-tech marketplace. During this time she has developed an excellent reputation based on projects with large IT companies such as Borland, Cable and Wireless, Toshiba, Epson, Computervision, Motorola, Intel, Hitachi, Samsung, Computer Associates.
During this exceptional career she identified the need for smaller, hi-tech start-up companies to dramatically increase their market place communications – both with client prospects and potential investors - in order to enable their growth and meet their business goals. On this basis, Isabelle decided to create a specific marketing service to help small companies accelerate their business growth. Her services rapidly had a real impact on the visibility of her clients products and deployment of go to market strategy.
By the end of 2003, she decided to create a new communication company offering dedicated services to early stage companies. Her scope of activities covers the complete range of communication tools required (shows, PR, websites…), in Europe, USA and Asia. Thanks to a qualified network of partners and she will act for you as she was your in-house communication and marketing manager with global reach. Through nearly two decades of high-tech PR experience, Isabelle has the skills to recognize new opportunities in the marketplace and help clients prepare strategies accordingly.
↑ Top
Bill Kelly
Bill Kelly is an accomplished telecommunications marketing professional with nearly two decades of experience in the industry. Bill has extensive domestic and international business knowledge, with a proven reputation for building company awareness, product branding and establishing business and partner relationships with customers, complementary vendors, service providers, industry influencers and media in IP communications. Bill has held senior marketing and business development positions with industry leaders including Cantata Technologies, Excel Switching, Lucent Technologies, Rockwell International, Fibronics and Pulvermedia Inc.
↑ Top
Anna Byun
Anna Byun is a Print & Web Designer with a clean, contemporary style, and an eye for detail. With over seven years of experience working within corporate marketing and advertising agency settings, she utilizes her talent, computer skills, marketing experience and fine arts background to approach every design project with a unique creative vision.
Anna graduated with a degree in fine arts from Wellesley College, and began her career working in product marketing for the Webster Financial Corporation. She quickly advanced to a position that allowed her to develop ideas for promotional campaigns, and performed quantitative and qualitative database analysis to track campaign results. During this time, she decided to combine her analytical skills with her love of art, and move into the field of graphic design. While taking post-graduate courses at the Rhode Island School of Design, Anna began working as a designer for the Butcher Corporation, a subsidiary of S.C. Johnson & Sons. Her advertising, direct mail campaigns, brochures, and product packaging were considered by many to be among the best in the industry, and helped to reshape the public’s perception of the 100-year-old company.
In early 2002, Anna left corporate marketing to become the lead designer at a NH-based advertising agency where she conceptualized, designed, and produced a variety of print and website/multimedia deliverables. Recent projects include corporate identity, data sheets, brochures, advertising, direct mail pieces, trade show graphics, and website/GUI design, for high-tech, financial, business-to-business, and consumer marketing clients.
As Creative Director, Anna helps FIR’s clients communicate with their target audiences through visual mediums. She draws upon her marketing experience and analytic skills to develop a solid understanding of FIR’s clients’ target markets, and creates designs that “speak” directly to these audiences. She consistently delivers innovative, creative visual solutions that address marketing communication challenges.
↑ Top
